Rumor: Apple to make a game console?
By power666
Thu, May 7th, 2009 at 1:39AM CDT
Alright, Apple has been making various acquisitions and making several interesting moves of late in the corporate world. This has again
spurred rumors that Apple will enter the console business. This rumor has appeared a couple of times before in the past but enough has happened lately to warrant another look at what Apple could be doing in this area. TheInquirer.net story goes into detail about some of their hardware acquisitions like PA-Semi and licensing of various microprocessor technologies. However, TheInquirer.net missed several key people joining Apple lately. The most recent and previous chief technical officers from ATI/AMD, Bob Drebin and Raja Koduri,
have joined Apple. In a bit of an infamous move, Apple hied Mark Papermaster another big chip designser.
A lawsuit had to be settled before Mark Papermaster could even start working for Apple. With the PA-Semi staff handling CPU and chipset design and the ATI/AMD guys handling graphics, Apple doesn't need any outside design resources to design, well
anything. There is no doubt that Apple has the hardware talent to design a console right now but the initial speculation was that it was all geared toward future iPod/iPhone designs.
Hardware in all honesty is a minor aspect in making a console successful. The de facto important part for a console are the games themselves. Apple obviously has no internal game development staff (Chess for OS X does not count). This brings me to the bigger piece of this puzzle:
Apple looking to buy EA. There are other big name publishers/developers looking to be eaten by a bigger corporate fish. EA made a bid to take over Take Two earlier this year.
Microsoft was rumored to be interested in Take Two as well. It'd be my own personal speculation at this point but Apple may attempt to acquire Take Two if they were getting serious about gaming. Who knows, they could
save 3DRealms so the world can wait another 12 years for Duke Nuk'em Forever.
Even with hardware and games, there needs to be some one to coordinate everything for Apple to pull it off. Another new hire,
Richard Teversham, is a big name in the gaming industry. He was the person behind MS's Xbox and Xbox 360 marketing and strategy: a fancy way of saying he was in charge of selling MS's consoles to consumers and spurring developer interest.
An Apple console will not be just a gaming device much like the Xbox 360 and PS3 of today. Those consoles are doing things Apple already provides to desktop computers and mobile devices. Apple making a console would be to protect those investments and growth from MS and Sony in the living room. Apple wants to be making money on the hardware, the software you use, the developers tools needed to make that software, an online retailer for media and means to get the media to your hardware. Thus if you used a desktop computer, just an iPod/iPhone or a gaming console, Apple will be making money at several levels. Leaving out the living room would be a rather large piece missing from their overall strategy. Apple does currently offer the AppleTV device to download HD movies to but it has been criticized for not offering as much as the Xbox 360 and PS3 which offer the same services in a similar form.
So Apple has the engineering talent, hardware licenses, rumored to buy big game developers, and some one with experience coordinating an overall console strategy. Does this mean that Apple is going to be releasing a gaming console? No but don't be surprised if they did.
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